I’m back from honeymoon bliss and although it was amazing, I am REALLY excited to be back to work. I guess that must mean I love my job! And YOU are the reason I love what I do so much. Thank you for being here in our community.
Today I’m going to tell you about one KEY element your website must have in order to turn more prospective clients into paying clients – your Irresistible Free Offer (IFO for short).
What An IFO Is
An IFO is something of value that you offer to people who visit your travel agent website in exchange for their email address. Your IFO may be a special report or a video with helpful information that your dream clients would value.
How An IFO Will Help You Get More Dream Clients
The purpose of getting the email addresses of prospective clients is so that you can follow up with them via your e-newsletter and promotional emails. This is a great way to nurture your leads so that when they are ready to book a trip, you are the first person they think of!
Why You Need An IFO
If you look at your Google Analytics you’ll see that people are coming to your website everyday (hopefully), and most of those people are not yet ready to book a free consultation with you. If you do not collect their email address and follow-up with them regularly, it is unlikely that they will ever become your clients. They will leave your site and most likely forget about you.
How To Create An IFO
First, decide on a topic – It helps to think of the most frequently asked questions that you get from your ideal clients. What do they all seem to want to know more about – Where to take the best wine tours? Where is the best place for a destination wedding and what do I need to consider when planning something that HUGE? Figure out the question(s), then provide the answer in a 2-4 page report, or in a video.
If you choose to create a report, format it in a beautiful, easy to read way – with lots of gorgeous images. Your IFO needs to be beautiful and informative!
Love & Success,
Heidi and Your Marketing Team
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Nice one, I’ve realized how many websites do the same strategy to get as many emails and leads. But, what i’ve also realized that its not only about the IFO, but it’s also about how you write it, which I learned later on is called the copy or copywriting. So, I would also suggest that agents should stress on proper copy along with the IFO to better their chances in retaining customers
Hi Julien,
Yes, we agree – great advice! We have a free Travel Agent Copywriting Class under our free tools section here ==> https://marketingfortravelagents.com/free-tools/. Check it out and share it with your travel agent friends. 🙂