For today’s Travel Expert Insider I’m sharing with you a fantastic FREE strategy for getting new high-quality clients. Not many agents know about this strategy yet, and it works like a charm.
If you’re looking for some travel agency marketing ideas, stay tuned because I’m going to share with you a FREE strategy that works like a charm at getting you in front of your IDEAL clients, and not many travel agents know about it.
The travel agency marketing idea I’m giving you in today’s video is something called Guest Posting.
Guest Posting is when you write an article, or hire someone to write it for you, and then it gets published somewhere that your ideal clients are already hanging out. It can be either online or offline. For example on a blog, or in a local magazine, or in a newspaper, or in a bulletin like this one (hold it up). This is the bulletin of the country club that my husband and I are members of. Inside there’s a guest post from a local personal trainer.
He wrote a nice article giving helpful tips. Then at the end of articles like this, there is usually something called a Resource Box, which features your photo, a blurb about your business, and your contact information. In your Resource Box you always want to have a clear and compelling call-to-action. This guides people into taking the next step towards working with you.
This personal trainer figured out that many of the members of this country club would be ideal clients for him so he contacted the club and pitched them an idea for an article. This is actually the third article I’ve seen that he’s done, so he probably pitched them an idea to write a series of articles for them to print in their quarterly bulletins, which is a really smart strategy because it gets him in front of their members on a regular basis.
In some cases these are paid advertisements. They’re designed to look like editorial, but they are paid. Typically though if it’s a paid advertisement it will say so in small print at the top, and this doesn’t, so I would guess that this is a Guest Post.
Publications like this one are always looking for good helpful interesting content for their publication. So if you provide that to them, then it’s a win/win. You get great exposure to their audience, and they get great content for their blog or publication.
Now I’d love to hear from you. Have you ever been featured in a publication or in the media? And what are some online and offline publications that you could pitch? Please share in the comments below.
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It’s your time to shine…. so what are you going to do to break through to the next level in your travel business? (pause) Thank you for watching and I’ll see you in the next video.