For today’s Travel Expert Insider I’m sharing with you a unique and powerful strategy for increasing sales in your travel agency. This is one that you probably haven’t heard before, and it works like a charm!
Watch this short video (or read the transcript below) to find out what it is and how to use it to your advantage.
If you’re wondering how to increase sales in your travel agency, stay tuned because I’ve got a strategy for you that you maybe haven’t heard before… and it works like a charm.
Your ideal clients are most likely very busy people (even if they’re retired!), so when they get an email or a voicemail that is not crystal clear – they will often set it aside to deal with later.
If you make it really easy for your clients to understand what their options are, what you need from them and by when – then they can quickly respond to you. When your communication is not crystal clear, then your clients have to figure out what you’re asking them or what their options are. This makes it hard for them because you are essentially giving them work to do, so instead they just move on to the other million things they have to get done that day and think “I’ll deal with this later”.
And later may or may not ever come.
They hired you to make the process fun and easy for them. In order for it to be fun and easy for them, your communication short, concise and to the point.
I’ve worked with hundreds of travel agents and I find that most of them THINK that they are being concise and crystal clear in their communication, but in fact, they aren’t.
One mistake I see being made quite a bit is… giving your prospective clients five different things to make decisions on or consider in one message or email. This overwhelms them and decreases the chances they’ll get back to you.
If you’re in the Travel Experts Marketing Academy, in module 13 we give you templates to use for your client follow-up emails along with 6 strategies for ensuring that your communication is crystal clear and that your clients respond back to you quickly.
So, if you’re wondering how to increase sales in travel agency, try this one simple totally FREE strategy – be CRYSTAL clear in all of communication. I think you’ll be surprised at the impact it’ll have on your travel agent business.
Now I want to hear from you. What steps are you taking to ensure that ALL of your communication is crystal clear?
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It’s your time to shine…. so what are you going to do to break through to the next level in your travel business?
Thank you for watching and I’ll see you in the next video.
Love & Success,
Heidi and Your Marketing Team
P.S. If you don’t yet have a highly effective marketing system set up in your travel business – one that continually brings you in new IDEAL clients – come to our upcoming FREE training on how to get one set up.