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How to Make Your Website More Effective

For the next three weeks we are talking about your website, specifically about how to make it a client-generating machine.

Take one minute right now to look at your website and ask yourself….

Is my website focused on my dream clients?

Does my copy describe their problems, fears, travel/planning frustrations, dreams and aspirations?

travel agent website

When a prospective dream client lands on your site, as they skim your copy and look at your images, they are thinking to themselves “What’s in it for me? What do I get out of working with you?”

Your copy needs to be focused on answering those questions for them.

Do an audit of your site to see if the majority of your copy and messaging is about YOU, or your dream client.

Love & Success,

Heidi and Your Marketing Team

 

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