How To Earn More as a Travel Agent

I’m on a bucket list trip in Bali right now – and LOVING it. It was quite the journey getting here, but well worth it so far. If you want to see some pics of the AMAZING Airbnb my hubby scored come join me on Instagram.

Here in today’s Travel Expert Insider, I want to talk to you about how to earn more as a travel agent. If you’re not yet making the kind of money you want to be making in your travel agency business, or at least not on a consistent basis – maybe you feel like it’s feast or famine – chances are you have at least one of three (totally fixable!) problems in your travel business or in your business strategy.

Watch this short video to find out what they are and how to fix them.

VIDEO TRANSCRIPT

If you’re not making the kind of money you want to be making in your travel agency business, or at least not on a consistent basis – maybe you feel like it’s feast or famine – chances are you have at least one of these three (totally fixable!) problems in your travel business or in your business strategy for travel agency.

1. You don’t have a well-defined niche and ideal client avatar and as a result, your marketing is not crystal clear about whom you serve and how you help them.
   There’s a cheesy old adage that says, “The riches are in the niches.” And it’s absolutely true. Narrowing your focus may seem counterintuitive, but it’s the secret to working fewer hours and making a lot more money. Below this video you can download a Basic Guide on Narrowing Your Niche and Identifying your ideal client avatar.Once you define your niche and ideal client avatar, then you need to create a crystal clear core-marketing message that resonates with your IDEAL clients. All of your marketing needs to be built around your core marketing message.
2. Your marketing funnel doesn’t make sense, or worse yet, doesn’t exist. A marketing funnel is a pathway you lead prospective clients down. This graphic illustrates a high-level overview of what your marketing funnel needs to look like in order for you to be consistently landing new IDEAL clients. Having an effective marketing and sales funnel in place is critical to having a thriving travel agency business.
3. You lose focus easily. You can’t allow yourself to be constantly interrupted. The most common interruptions I see with travel agents are… constantly checking social media and email, not having proper childcare during work hours, and attempting to multitask.

Studies show that it takes your brain 10-20 minutes to fully refocus after a distraction. And studies show that multitasking is a myth. It’s actually brain switching and dramatically lowers your productivity. There are times you just have to do it – for example when you’re juggling kids and a shopping cart and an urgent phone call. Your work time is sacred and should be treated that way if you want financial stability in your business.

Below this video I’ve outlined a sample “Productivity Plan” for you. Use it to create a plan that works for you.

If you’re not making the kind of money you want to be making in your travel agency business, then sit down and review the business strategy for travel agency, you’ll mostly likely find that you have a gap in at least one of these three areas.

Now I want to hear from you, which of these three gaps do you currently have in your travel business and what’s the next step you’re going to take to fill it? Please share in the comments below.
If you like this video, hit the like button and share it with your travel agent friends. For more videos like this one, click the “subscribe” button.

It’s your time to shine…. so what are you going to do to break through to the next level in your travel business?

Thank you for watching and I’ll see you in the next video.

If you have any travel agent friends, share this with them. I believe all great travel agents should be valued and well compensated.

Love & Success,

Heidi and Your Marketing Team

P.S. Have you seen our brand new FREE marketing training on how to set up a highly effective marketing system that continually brings you in new ideal clients? If not, register now here.