Last week we talked about one thing that your website needs to be MUCH more effective. Today, I’m going to share with you the easiest way to get more clients through your website. After all, the whole reason you have a website is to get more clients, right?
Here’s the strategy…
Make it super-DUPER easy for prospective dream clients to book a free consultation with you.
The easier it is for them, the more likely they will book with you. And the more prospective dream clients that you meet with, the more paying dream clients you will have.
Here’s what to do:
1. Come up with a fun, compelling name for your “free consultation”. Never call it a free consultation or people will feel like they are signing up for a sales pitch.
In the Travel Expert Marketing Academy we do a deep dive into helping you craft a compelling Free Consultation title and pitch, and teach you how to close clients and get planning fees. You can get a FREE preview of the academy here.
2. Create an attention-grabbing graphic that advertises your “free consultation” and sprinkle it throughout your website. I recommend putting it in the header of each page, down at the bottom of most of your pages, and in the side bar of your blog.
3. Throughout your copy, call your prospects to action by inviting them to book a “free consultation” with you. On almost every page you should have at least one clear ,compelling call-to-action inviting your prospective dream clients to schedule a “free consultation” with you.
4. Set up an online scheduler and hyperlink your graphics and your call-to-actions to your online scheduler. Your dream clients are busy people! Often times they are looking at your website late at night. The best way to get them to take action is to make it SUPER-DUPER SIMPLE to do so.
You dramatically increase the chances that they will schedule with you by giving them a scheduling link and inviting them to find a time that’s convenient for them, rather than making them call or email you to set it up.
And, you’ll save yourself a bunch of time scheduling appointments with people. This way they will just show up on your calendar!
How great to wake up in the morning and see prospective clients on your calendar – cha-ching!
If you’re not sure how to set up an online scheduler, watch this video.
Love & Success,
Heidi and Your Marketing Team
