For today’s Travel Expert Insider I’m going to share with you the MOST effective marketing strategy for travel agents. This is something you absolutely need to be doing in order to hit your monthly booking goals. Watch this short video to see what it is and how to do it.
After you watch the video, make sure you download your free Travel Agent Marketing Blueprint here.
VIDEO TRANSCRIPT
Are you wondering what the most effective travel agency marketing strategy is in TODAY’S market? As we all know, a LOT of things have changed in the travel industry, and how you need to market your travel services now in order to get new ideal clients, is very different than it was in years past.
In this video I’m going to share with you the most effective marketing strategy for travel agents.
The #1 most effective marketing strategy for travel agents is to give your prospective ideal clients Clear & Compelling Call-to-Actions – CTA’s for short.
A Call To Action is exactly what it sounds like… you’re calling in – inviting – your prospective clients to take the next step towards working with you.
The two primary CTA’s that you need to have throughout all of your marketing are:
1. Invite prospects to join your eNewsletter List by offering them an irresistible freebie. Offer them some type of free PDF download or free video with tips in exchange for them giving you their email address to join your eNewsletter list.
2. Invite prospects to a complimentary over-the-phone consultation with you. During the consultation you can determine if they are good fit for your services and if they sign them up to be a client!
Your travel agency marketing strategy also needs to include a sales & marketing funnel which is simply a pathway you lead your prospective clients down. This graphic illustrates a high-level overview of what your marketing funnel needs to look like in order for you to be consistently landing new IDEAL clients.
The way that you lead your prospective clients through your sales & marketing funnel is by giving them clear and compelling CTA’s throughout all of your marketing.
I invite you to download the Travel Agency Marketing Plan Template below this video. This will give you a vision of what your travel agency marketing plan needs to look like.
Now I’d love to hear from you. What is the irresistible freebie that you offer your prospective clients? Please share in the comments below.
It’s your time to shine…. so what are you going to do to break through to the next level in your travel business? Thank you for watching and I’ll see you in the next video.
P.S. If you don’t yet have an effective email marketing strategy in your travel business, come to our upcoming FREE training — Email Marketing For Travel Agents.
This is our MOST POPULAR training. Register now here.
No link to marketing blue print
Hi Philomena, there are two graphics in the article above that link you to get the Blueprint via Facebook Messenger. If you can’t see them, or just prefer to get it via email, you can click here ==> https://marketingfortravelagents.com/entry-cu-marketing-blueprint/
I would like to find travel agents, partner with you and market with you to promote my travel business in Uganda.
Hi Herbert! We are a marketing firm, we specialize in training travel agents how to market themselves.
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It carries good material.
Thank you!
You actually make it seem so easy with your presentation but I find this topic to be actually
something which I think I would never understand.
It seems too complicated and very broad for me.
I am looking forward for your next post, I’ll
try to get the hang of it!
You can do it 🙂
I was curious if you ever considered changing the layout of your site?
Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people
could connect with it better. Youve got an awful lot of text for
only having one or 2 images. Maybe you could space it out better?
Hi there, thanks for the feedback! We’ll take this into consideration.
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Thank you!
Hey there just wanted to give you a quick heads up.
The text in your post seem to be running off the screen in Opera.
I’m not sure if this is a formatting issue or something to
do with web browser compatibility but I thought I’d post to let you know.
The design and style look great though! Hope you get the
problem resolved soon. Kudos
Hi, thanks for letting us know! It’s looking okay in Chrome right now. Hopefully it looks okay on your end now.