For today’s Travel Expert Insider I’m going to share with you the MOST effective marketing strategy for travel agents. This is something you absolutely need to be doing in order to hit your monthly booking goals. Watch this short video to see what it is and how to do it.
Are you wondering what the most effective travel agency marketing strategy is in TODAY’S market? As we all know, a LOT of things have changed in the travel industry, and how you need to market your travel services now in order to get new ideal clients, is very different than it was in years past.
In this video I’m going to share with you the most effective marketing strategy for travel agents.
The #1 most effective marketing strategy for travel agents is to give your prospective ideal clients Clear & Compelling Call-to-Actions – CTA’s for short.
A Call To Action is exactly what it sounds like… you’re calling in – inviting – your prospective clients to take the next step towards working with you.
The two primary CTA’s that you need to have throughout all of your marketing are:
1. Invite prospects to join your eNewsletter List by offering them an irresistible freebie. Offer them some type of free PDF download or free video with tips in exchange for them giving you their email address to join your eNewsletter list.
2. Invite prospects to a complimentary over-the-phone consultation with you. During the consultation you can determine if they are good fit for your services and if they sign them up to be a client!
Your travel agency marketing strategy also needs to include a sales & marketing funnel which is simply a pathway you lead your prospective clients down. This graphic illustrates a high-level overview of what your marketing funnel needs to look like in order for you to be consistently landing new IDEAL clients.
The way that you lead your prospective clients through your sales & marketing funnel is by giving them clear and compelling CTA’s throughout all of your marketing.
I invite you to download the Travel Agency Marketing Plan Template below this video. This will give you a vision of what your travel agency marketing plan needs to look like.
Now I’d love to hear from you. What is the irresistible freebie that you offer your prospective clients? Please share in the comments below.
It’s your time to shine…. so what are you going to do to break through to the next level in your travel business? Thank you for watching and I’ll see you in the next video.
Love & Success,
Heidi and Your Marketing Team