When was the last time you sat down and analyzed your profits, losses, margin and expenses? With just a few weeks left this year it’s time to start putting together the big picture of how your business did in 2015.
Grab a piece of paper and a pencil and let’s work on some basic numbers today, right now. Don’t worry, we are going to keep it really simple for now. Answer the questions below and use them as you draft next year’s business and marketing plans. Don’t worry if you don’t know the exact numbers, this will still give you someplace to start.
1. How many bookings did you have in 2015?
2. How many came from:
a. Referrals: _______
b. Social Media: _______
c. Consumer Event: _______
d. Networking: _______
e. Direct Mail: ________
f. Your Website: _______
3. How much did you spend on each category?
a. Referrals: _______
b. Social Media: _______
c. Consumer Event: _______
d. Networking: _______
e. Direct Mail: ________
f. Your Website: _______
4. Which category gave you the best return on investment?
As you plan your marketing for 2016 keep the categories above that were profitable, forget the ones that weren’t, and allow yourself to invest in one new thing that you have never done before. Have a plan and don’t invest in anything that is not on the plan. This will keep you from jumping at every marketing opportunity that comes your way without really knowing if you can afford it and if you will have a favorable ROI.
Love & Success,
Heidi and Your Marketing Team
