My 15-year old niece, Kendall, is flying in tonight from Minnesota. Tomorrow we’re driving to D.C. to do the Women’s March on Washington, and we’re attending a Women Presidents’ Dinner, hosted by Susan Hyatt, on what it means to be a female president (of a company) in 2017 and how we can use our resources to improve the world.
Even though it’s going to be a crazy weekend in D.C., I’m excited to be taking a stand for creating a better world through new ideas, ingenuity, entrepreneurship, and approaches that allow ALL to live extraordinary lives.
And speaking of extraordinary lives, my team and I are committed to helping you create an extraordinary life for yourself in 2017. Right now, do your goals for 2017 feel tight and focused? Or are they feeling shaky or overly complicated?
We humans tend to complicate things which inhibits us from achieving the level of success we desire (unless we overwork ourselves which is an easy trap to fall into – I know this from personal experience!)
The smart and savvy Susan Hyatt dishes out some pretty spot-on advice when it comes to achieving goals…
“Do less… and do it better. Do less… and ultimately, you’ll end up earning and achieving MORE. Simplicity is where it’s at.”
I’ve got three good examples of things you could do LESS of in 2017, but do them better, and as a result, make a lot more money.
1. Social Media. You don’t need to be on every social media platform, in fact, most of them are a waste of time for travel agents. Choose the top one or two platforms where your ideal clients are, and skip the rest. Right now Facebook and Instagram are the two platforms that travel agents generally get the best results from.
2. Lead Sources. You only need 3-5 good solid lead sources in your travel business to attract a steady flow of new IDEAL clients. You don’t need to run around like a chicken with your head cut off trying 15 different strategies for getting clients. Set up 3-5 good lead sources, automate them as much as possible, then track your results and tweak as needed. Simple, elegant, and effective (and no overworking required!).
In the Travel Expert Marketing Academy we do a deep dive into Lead Sources – we help you select your lead sources and show you how to get them set up and working for you.
3. Writing eNewsletters. Now, don’t misunderstand me, you absolutely should be sending out regular, high-quality eNewsletters to your prospective clients, what you don’t need to do is write them all yourself. Unless you really love to write, and you are really good at it, this is one thing you can and should be doing less of.
There are several ways you can do less of your own writing in 2017. One way is to hire a copywriter to ghost-write them for you. Depending on the experience/quality of the copywriter, expect to spend anywhere from $35 –$500 ++ for each article. You could also create videos or vlogs and hire a transcriptionist or VA to transcribe your video and turn it into an eNewsletter or blog post. Another way is to purchase pre-written articles (like the ones we offer in our eNews Library) that you can use in your eNewsletters and blog posts.
To recap, today’s lesson is…
“Do less… and do it better. Do less… and ultimately, you’ll end up earning and achieving MORE. Simplicity is where it’s at.”
And I gave you three different ways to do less and do better. Let’s put an end to overworking and make 2017 truly your BEST year yet.
Love & Success,
Heidi and Your Marketing Team
