3 Top Travel Agent Tips for Success

In order to help a LOT of people, and hit your financial goals, there are three critical things every travel agent needs. In this short video, I’ll explain what they are and why they’re so important.

VIDEO TRANSCRIPT

In this video I’m going to share with you my top 3 Travel Agent Tips For Success.

Tip #1: Put systems and processes in place that keep you organized and on top of everything. For the next week keep a notebook and pen on your desk and write at the top of notebook – To Be Automated, Deleted, Or Systematized. Then as you go through your week and perform different tasks and functions in your business, continually ask yourself – is this something that can be automated, deleted or systematized? If the answer is yes or maybe, jot it down on your notepad.

It does take a little time to get systems and processes in place, but the first step is having a list of all of the things that can and should be automated, deleted or systematized. If you tackled one thing a week on your list, within a couple of months you’d probably have most of your business operations and marketing efforts either automated, deleted or systematized.

TIP #2: Have a well-defined niche and ideal client avatar and then focus ALL of your marketing around it.
There’s a cheesy old adage that says, “The riches are in the niches.” And it’s absolutely true. Narrowing your focus may seem counterintuitive, but it’s the secret to working fewer hours and making a lot more money. Below this video you can download a Basic Guide on Narrowing Your Niche and Identifying your ideal client avatar.

Once you define your niche and ideal client avatar, then you need to create a crystal clear core-marketing message that resonates with your IDEAL clients. All of your marketing needs to be built around your core marketing message. You CAN have a primary niche and a secondary niche and serve two different types of ideal clients. If you’re a newer agent, I recommend starting with one and then you can add a second one later.

TIP #3 of my top 3 Travel Agent Tips For Success is set up an effective marketing funnel. A marketing funnel is a pathway you lead prospective clients down. This graphic illustrates a high-level overview of what your marketing funnel needs to look like in order for you to be consistently landing new IDEAL clients. Having an effective marketing and sales funnel in place is critical to having a thriving travel agency business.

I’d love to hear from you. Have you fully implemented these three things in your travel agency? And if no, which one are you going to tackle first? Tell me in the comments below. And if you’re an experienced agent with quite a bit of success, do you have any additional Travel Agent Tips For Success for our community of travel agents?

Love & Success,

Heidi and Your Marketing Team

P.S. Are you a member of the Academy? If not, you’re invited to a FREE preview held online via webinar. You’ll get a powerful marketing training and a preview to the Travel Expert Marketing Academy. Register now here.