I’m working on something really exciting and special for you! This is a peak behind the scenes on filming day. I was sipping on green juice and am proud to say that I got the whole film crew to drink it!
Last week I shared with you the most affordable way to nurture your prospective clients, which is your e-Newsletter!
Today I want to share with you a 3 tips for making your e-Newsletters more effective.
#1: Make it MOBILE friendly! Research suggests that 80% of emails are read on a mobile device. To be mobile friendly your e-News Template should be a simple header image. Do not use a template with a sidebar. Templates with sidebars used to work well, but those days are gone.
You can see an example of a highly effective e-newsletter template design here.
#2: Include a personal note at least 50% of the time. You want to build a know, like and trust relationship with your readers and an easy way to do this is to let them get to know you. Give them a peak into your life. When possible, include a personal photo to go with the note.
#3: Use a large font size. The split tests show that when it comes to emails and web pages, bigger is better these days. We use and recommend font size 16, and use a clear easy-to-read font such as Ariel.
Love & Success,
Heidi and Your Marketing Team
P.S. If you like the idea of sending out e-Newsletters but hate the idea of writing them, then you’re going to love this…
We created a library of professionally written and edited e-Newsletters for you!
For a small one-time investment you can access the ENTIRE library and use as many of the professionally written e-Newsletters as you wish.
