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3 Tips for Making Your e-Newsletters More Effective

I’m working on something really exciting and special for you!  This is a peak behind the scenes on filming day.  I was sipping on green juice and am proud to say that I got the whole film crew to drink it! 

Heidi DeCoux

Last week I shared with you the most affordable way to nurture your prospective clients, which is your e-Newsletter! 

Today I want to share with you a 3 tips for making your e-Newsletters more effective.

#1:  Make it MOBILE friendly! Research suggests that 80% of emails are read on a mobile device.  To be mobile friendly your e-News Template should be a simple header image.  Do not use a template with a sidebar.  Templates with sidebars used to work well, but those days are gone. 

You can see an example of a highly effective e-newsletter template design here.

#2: Include a personal note at least 50% of the time. You want to build a know, like and trust relationship with your readers and an easy way to do this is to let them get to know you.  Give them a peak into your life.  When possible, include a personal photo to go with the note.

#3:  Use a large font size. The split tests show that when it comes to emails and web pages, bigger is better these days.  We use and recommend font size 16, and use a clear easy-to-read font such as Ariel.

Love & Success,

Heidi and Your Marketing Team

P.S. If you like the idea of sending out e-Newsletters but hate the idea of writing them, then you’re going to love this…

We created a library of professionally written and edited e-Newsletters for you! 

For a small one-time investment you can access the ENTIRE library and use as many of the professionally written e-Newsletters as you wish. 

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